We’re thrilled to announce that Back to the Garden has officially joined the Jarrolds family – and is now proudly known as Jarrolds Letheringsett.

This much-loved destination in Letheringsett, near Holt, is now part of our growing lifestyle and retail offering, bringing the unique Jarrolds experience to North Norfolk. We’re excited to continue its tradition of serving the community with fresh, local produce and warm, vibrant service. Values that align perfectly with our own.

John Adams, retail managing director of the Jarrold Group, says: “Jarrolds has built a well-earned reputation for delivering fantastic food, hospitality and shopping experiences, with our range of cafés, restaurants and the outstanding food hall and delicatessen within our Norwich store. This is something we are extremely proud of.

“With Jarrolds Letheringsett we are extending our brand in new areas, allowing more people to enjoy the very special Jarrolds’ experience. This will be a unique retail and hospitality destination that embodies our values as a business and encapsulates our vision to be an inspirational lifestyle brand that is synonymous with Norfolk.”

With this new chapter, we’re also launching our first-ever Jarrolds own-brand butchery range, supplied by the Astley Estate, right where Jarrolds Letheringsett is located. The beloved Aish Bakery continues to provide its delicious breads and pastries, and the original team remains at the heart of the experience – now joined by new faces as we grow.

We’ve refreshed the restaurant menu to spotlight even more seasonal and local ingredients, and this summer, we’re excited to host evening events in our stunning outdoor space.

Jarrolds Letheringsett is more than a name change – it’s an exciting evolution.

We look forward to welcoming you and sharing more of what makes Jarrolds special, right here in North Norfolk.

Find out more about Jarrolds Letheringsett.